With one week to go until Valentine’s Day, it may come as a surprise to you, but florists are already starting to get busy and working extended hours behind the scenes.
For many florists, Valentine’s Day falls at the tail end of Chinese New Year celebrations, so don’t be surprised if your usually fresh faced peppy florist is looking a little worse for wear. Some of us are running on pure adrenaline, maybe with a little help from our friends coffee Cola or another source of energy 😉
Over my career in floristry I have been blessed to work for pretty awesome small businesses (and big businesses), with great management teams in place and strong organisational skills. When I was hearing stories of some of my floristry classmates working 24 hours straight, I was almost embarrassed to admit I had gone home and had at least 8 hours sleep before another round.
It may sound crazy but this can be a reality for many in the industry. And rather than this be a sob story, this is written simply to illustrate what our world can look like at this time of year and how that effects the way we work.
Like many industries working with fresh products, time is of the essence. And much like a wedding, birthday or funeral for that matter, on Valentine’s Day, you really have to deliver the goods on time. Like, sending Valentine’s Day flowers on February 15th isn’t really going to fly, if you get my drift 😉 That means, that the goods have got to be ready, right? And so next week your local florist will be working like a machine to make sure all those fresh flower deliveries are ready for Valentine’s Day, even if that means working through the night.
In this week leading up to Valentine’s Day there are many other jobs that require attention. Have we received an adequate number of sundry items to fulfil the orders? Can we pre make the boxes, line them with our signature wrapping, and neatly stack them somewhere? Can we start making decorative ribbons? Can we soak floral foam and have containers filled ready to work in? Don’t forget all those boxed roses come with individual phials of water..better start filling them up too.
What about the pile of orders building up in the Valentine’s Day tray? Every single order has a card message on it…and for most small businesses, these messages are still hand written….so we try to stay on top of the pile as best as we can.
You can generally still order flowers for Valentines Day right up until the day, however my advice to anyone who wishes to order is to get in as early as you can.
Well, for a small business, we have to order our stock some weeks in advance, and once it is sold, it is sold. The reality is it is unlikely we will be able to secure more of the same products closer to the day as it is often already allocated to another business.
Similarly, once a delivery run is full, an area will need to be closed off. Drivers can only physically deliver a certain amount of orders in any one day within the time constraints of office hours, or at a reasonable time at home addresses. What is the sense of biting off more than you can chew? If you overload a driver it is unlikely he will be able to deliver, and as a consequence, your business does not deliver in EVERY sense to your customer.
Its not too late to order, in fact, now is the perfect time….check out our Valentine’s Day range here.
Featured image: Wallpapersite