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Expectation Inflation

Do you find that in today’s world that is saturated with perfect Instagram images, you are more easily disappointed by reality? I’m not talking about your life, and your self worth on this occasion (though we all know that can take a bit of a beating also). I’m talking about purchases that you may have made online, infatuated with a sensational snap, only to find that the reality doesn’t match up.

I’m calling this new negative phenomenon ‘expectation inflation’ and I believe it is REAL! I also believe it is something that our industry and many others need to address, in order to move positively into the future.

Social media has turned everyday images into glamorous photo shoots, where angles, props and scenery are as important as your product. But this has also led us up the garden path to believing that we can achieve perfection, and becoming disappointed when something is anything but.

Perfection really doesn’t exist, does it? Things are perfect in their imperfection, well, certainly in the flower world. There is nothing a florist likes better than a ‘mutant’. Often this adds only more interest to the bloom, and the arrangement as a whole….but understandably is not able to be replicated.

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The difficulty is, the more we post, the more we put out there, the more we show off what is possible and showcase our skills and talent, the more the expectation grows. The expectation of perfection also grows when we only display what we deem perfect….

Yes, it only takes a second to take a snap of an arrangement….but it doesn’t take that long to take the perfect picture does it? Nope. And how many pictures were taken in order to just post one?📸🎞⏲

As a business these days, social media is incredibly important. The quality of images increases your profile and in turn your business’s reach.

I love drooling over beautiful pictures as much as the next person, but I really feel that society’s expectations are rising exponentially fast. As florists we are working with an ever changing product, cut fresh, and the maturing and blooming. Each bloom or branch is unique, making small changes to each arrangement that you create. The colours will differ ever so slightly, the way the branch curves is individual. There is no cookie cutter when you are working with nature, and a creative heart.👩🏻‍🎨🌺🌿

Florist with Flowers always aim to deliver fresh, beautiful arrangements that fulfil our clients requirements, and yes, sometimes that means that substitutions are required. But being a small, local business, means we really value our community and the loyalty they show us, so we go above and beyond to deliver the freshest cut flowers and arrangements. Big business sometimes lose sight of this, and that is what I found with the evidence below. Thought you might enjoy some of these dismal florist fails, where the expection and reality just weren’t on the same level ❌💣🤦‍♀️

I too, would be very disappointed upon receipt of any of these arrangements.

Florist fail
Via Daily Mail UK
Florist failures
Via Bostons Floral (not their work)
Failure to deliver flowers as ordered
Via Cosmopolitan
Hilarious florist fail
Via Cheezburger

Fwf x

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