All Hail The Queen of Flowers

Being a mum of two young girls, hairstyling is something I have had to get good at, quick 💇🏼 But, I’ve come to the realisation this week, that I am still reinventing the same tired old hairstyles that I grew up with, and really I have to lift my game. It used to be enough to add a couple of cute clips, or a ribbon. Hell, a hair circlet was reserved for a christening, or confirmation, or wedding….some sort of special occasion. These days, flower crowns are becoming almost commonplace, and it appears that a head literally FULL of flowers is what is hot right now.

What has inspired the new look? Queen Bey, of course.

Queen Bey in her full floral headdress

Beyoncé’s September Vogue cover pictured her wearing a full floral headpiece that was as high as it was wide. Created by inspired London based floral designer, Rebel Rebel, the over the top head piece looked as though she had literally gathered the entire field of flowers on top of her head. Another headpiece created for the shoot was filled with an enormous amount of luscious green leaves, textured elements and lush tropical blooms.

Vogue cover
Photo by Tyler Mitchell, Vogue, Sept 2018
Beyoncé floral headpiece
Photo by Tyler Mitchell, Vogue, Sept 2018

The UK version of the magazine featured Rhianna on the cover also adorned with a full floral piece. So, given that the September issue is the most important issue of the year for the fashion magazine, it appears that flowers are going to be HUGE for the year ahead.

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As is often the case with Beyoncé, this trend has kicked into overdrive. Taylor R (@iamtay_tay) says she was inspired by Beyoncé’s floral head fashion, and so set about creating her own user friendly version that she has shared with the world via You Tube. Her unique ‘up style’ reduces the weight and heat of a full floral piece making the trend more accessible for ordinary people to incorporate everyday 😂

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The floral industry has seen designs like the living card come and go, so why not a living vase? While as a creative I appreciate someone thinking outside the box, I have to be honest and say I am just not convinced that this flower vase hair is going to take off.

Still, we are totally willing and able to create. gorgeous arrangement for you should you wish to experiment with this new look for your next party, exhibition…or just a day at the office 😉 Because, after all you should never let someone else’s opinion become your reality….you only get one life to live, have fun with it!

Fwf x

 

 

 

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Craig Scott from Eastcoast Wildflowers

Drive You Wild Flowers

A familiar face from the Sydney Flower Markets, Craig Scott of East Coast Wildflowers was featured on last week’s episode of Gardening Australia. A fourth generation flower grower, Scott’s passion is evident in the way he talks about his work and his love of Australian Flora.

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If you missed it, and are interested in watching the segment, you’ll find it here.

Craig’s great grandfather, William “Robbo” Robinson, the first in the family to start in the flower trade, sold flowers via a mixed business between the train station and Woronora cemetery.

His grandfather grew a range of traditional flowers on his farm in the Southern Sydney suburb of Menai, and sold a selection of ‘bush-picked’ native blooms long before the restrictions on picking natives were in place.

Craig’s father Col was instrumental in developing Scott’s love of Australian native flowers. As well as growing some traditional blooms, Col began selling native flowers in the market and in 1968 he bought a 50 acre farm at Mangrove Mountain where the business still exists today. Craig and his father shared a love of the outdoors. Col was a rock climber and Craig, an interested hiker. They would often spot interesting flora on their adventures and this fuelled their inspiration.

Approximately half of the farm is native bushland, while the other half is cleared with several glasshouses set up. They grow a range of native flowers including waratah, billy buttons, mulla mulla, grevillea, wattle, eucalyptus, paper daisies and a large kangaroo paw range which is a key line in their business.

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Eastcoast Wildflowers Farm. Source: Try booking

Craig is one of those growers that has built a great business based on a combination passion and hard work. For years he has offered florists a wonderful range of Australian flowers; flowers that get florists excited to create. Australian Native Flora is stunningly unique in appearance; they have gorgeous colour variations and a particularly interesting texture.

When people talk about natives, often an image of a dull coloured arrangement comes to mind, but that simply is not the case. Native flowers can be incredibly bright. Telopea, for example is derived from the Greek word ‘telopos’, meaning ‘seen from afar’  and refers to the robust, brightly coloured head of the red Waratah which can be spotted at a great distance.

Craig also shared a glimpse into the glorious colour range that they grow on the farm of kangaroo paw. Paw grows for approximately 8 months of the year, making it incredibly important for their business.

Flannel Flowers (Actinotus helianthi)
Flannel Flowers (Actinotus helianthi) Source: National Parks

Flannel flower, which is incredibly popular for wedding bouquets with a more rustic feel, gets its name come the texture of the blooms. The elegant flowers are soft and furry, with delicate petals. According to Scott they have a reputation for being quite difficult to grow commercially,  but he has found that growing the plants in pots has been very successful.

What I enjoyed most was hearing and feeling his energy when he spoke about working with flowers and being out in nature. It is obvious that Craig has achieved what most of us only hope for, to turn a passion and a hunger for spreading that inspiration, into a thriving business. His gentle demeanour and overall feeling of calm beautifully illustrated the effects of working with nature and in nature.

Fwf x

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Why Can’t Milennials Grow Plants?

Ever heard the term snowflake generation? Apparently it is yet another term used for millennials, who are also already known as Generation Y, or Gen Y. We are the generation that is wildly generalised as being a softer, less resilient group, taking more offence than previous generations. Yikes!

Now I’m sure we have all heard our fair share of bad press for this generation. Selfish, entitled and lazy. In fact TIME magazine said :

“Millennials got so many participation trophies growing up that a recent study showed that 40% believe they should be promoted every two years, regardless of performance.” 🤔

Although there is no official dates of when this group starts or finishes, generally speaking, Generation Y starts in the early 1980’s and concludes mid to late 1990’s.

 

The Milennials latest deficiency?  There knowledge of simple flowers and the practices to grow things.

Secateurs
This is a pair of secateurs 😂 Source: The Independant

Believe it or not, 1 in 5 did not know what a garden hose was, and more than 50% didn’t recognise a pair of secateurs.  You only have to look around to see an increase in the number of artificial plants on offer these days. Probably a preventative measure put in place for Gen Y 😂 According to Daily Star 10% of plant owners admit to killing their plants from over watering, and another 17.5% said they had forgotten to water their plants at all. Cactus anyone? 🌵🌵🌵

Milennials were able to identify roses, and sunflowers which are popular favourites however lesser known varieties included daffodils, lavender, marigolds, bougainvillea were a bit of a mystery. I think it’s pretty normal to be clueless if you have no experience in a particular area, or to feel out of your depth when you are trying something new. Gardening is no different. It is essential to get familiar with your tools and understand that things do not always got according to plan when you are learning to look after a living thing.

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Glorious Sunflowers

Many factors contribute to the generational lack of skills. Think about it, this is the generation that began life playing in the garden like our predecessors, but had technology introduced pretty early on as ‘the way of the future’. Lifestyles became more sedentary. More time was spent staring at screens than sunsets.  More time spent pounding the keyboard than pounding the pavement. 👩🏼‍💻

Outsourcing has become the norm. More families required both parents to work, so tasks that couldn’t be done within the household were outsourced. Convenience foods became plentiful. Pre-prepared, abundant. More extra curricular activities meant a faster pace to life. Growing something is a slow living activity. 👨🏼‍🌾

Dead indoor plant
Oh no, someone’s forgotten to water the plants. Source; Nursery Live

Is it surprising that we can appreciate the aesthetic and the benefits of living plants but that our lifestyles sometimes prevent us from actually keep them living? 🥀

What is clear is that there is a push for organic produce, understanding and using seasonal produce and reducing plastics. All of this can be better achieved if we all learn how to garden ourselves.

if you are interested in testing your knowledge, follow this link.

Fwf x

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Floral Beards, Wigs and Wonder

Agricultural shows like Sydney’s Royal Easter Show, as well as regional shows, like Brisbane’s EKKA have always included some sort of floral design competition. In addition to prize winning specimens of stunning camellias, roses, and of course the local gigantic pumpkin, a variety of arrangements are submitted, displayed and judged on a a list of criteria.

This years EKKA took the concept of ‘manscaping’ to a whole new level. Instead of removing excess hair, the challenge at yesterday’s EKKA instead was to decorate the beard and head area of a (brave and) a willing participant using a combination of flowers and trees native to Queensland. In addition to exploring creativity, the event was able to shine the light brightly on the gorgeous native flora from the region, which can often be overlooked for imported varieties.

Floral beards
Source : Channel 7 News
Floral beards
Channel 7 News
Floral beards
Source: Channel 7 News
Floral beards
Source: Channel 7 News
Floral beards
Source: Channel 7 News

The trend has featured at EKKA over the last couple of years and provides an interesting medium to work with. Florists are accustomed to working on intricate floral crowns, floral fascinators, head bands, corsages, neckpieces, buttonholes, even pieces to attach to your clutch bag.

Competitions often provide an opportunity to experiment in ways that we don’t get in our usual business dealings. Over the years I have seen challenges like this where you get to dress a mannequin in flowers, or create wonderful scenes entirely from flowers. It is an incredible to experience to ‘see’ your materials in an entirely new light. I’m reminded of this often when playing with my children. Like when you’re lying on the grass looking at the clouds and seeing shapes and scenes, similarly, my middle child will pick up a coloured leaf on a walk that may have an unusual shape and will see a way she can use it in a piece of art.

I do not anticipate that floral beards are the next big thing. However for the hipster crowd it may provide an interesting and certainly unique way for men to incorporate more florals in their outfits for a special occasion. Just as men began wearing engagement rings a few years ago, we may see some orders for a floral beard adornment for a wedding. Why do the girls get to have all the fun? 😉 Floral expression is something entirely personal and so that means that our designs are guided by what our customer wants.

In the meantime, it gets our creative juices flowing simply thinking about the possibilities. And sometimes, the act of just thinking differently can be the key….

Fwf x

 

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Flower Perfumes Attracting Pollinators for Millions of Years

When you think of fresh flowers a couple of defining features probably come to mind; aesthetic beauty of course, and fragrance. Flower fragrance compounds are used in modern day scents for human use, as well as perfumes for the home. They are used to make people seem more attractive; to draw them in, and intrigue them 😍. They are use to make a space more inviting, a fragrant version of ‘come hither’ 😉

Flower fragrances in nature are used for exactly the same reasons, to attract and intrigue, to invite and lure the pollinators.

A recent study has shown that flowers from the Cretaceous period may have had similar fragrances as their modern day counterparts. What is extraordinary, is that the study undertaken by Oregon State University has shown that primitive flower varieties used their fragrance to attract pollinators. Modern day flowers use both fragrance, as well as colourful petals and showy designs to lure pollinators, however these ancient ancestors relied on perfume alone.

The evidence shows that floral frangrance originated some 100 million years ago…we are talking back when dinosaurs roamed!

“I bet some of the dinosaurs could have detected the scents of these early flowers,” said George Poinar, an entomologist at Oregon State University. “In fact, floral essences from these early flowers could even have attracted these giant reptiles,” said Mr. Poinar.

Preserved flower encased in hardened tree sap
Source : Oregon State University

The flowers were immortalised in hardened tree sap, known as amber. The team researched glandular laurel flowers (Cascolaurus burmensis and veined star flowers (Tropidogyne pentaptera) found in Myanmar.

Whilst the scent of the flowers could not be retained within the amber, what was preserved was the tissue structure responsible for producing scents. They also found that the secretory tissue was similar to their modern day descendants. This suggests that these Cretaceous flowers could possibly have produced similar essences to modern flower varieties. Check out the resemblance to Christmas Bush from New South Wales.

Tropidogyne pentaptera. Source; Oregon State University
Christmas Bush
Christmas Bush has an uncanny resemblance to the Tropidogyne pentaptera preserved in Myanmar Amber. Image: John Tann / Wikicommons

“It’s obvious flowers were producing scents to make themselves more attractive to pollinators long before humans began using perfumes to make themselves more appealing to other humans,” said George Poinar.

We all know how vitally important pollination is. Without it, the world’s food production ceases. But it almost seems obsurd to think that flower essences, something we use today for cosmetic and hygienic purposes was key in plant reproduction all those years ago.

Fwf x

Feature image : Greg Nunamaker

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Farmers Best, But for Less.

These days when you go to the supermarket, or green grocer, you are presented with multiple options. The Western world is reknowned for only wanting the best of everything but refreshingly, I believe we are in the midst of change where many people are trying to make more mindful purchases. We are learning that something looking ‘perfect’ does not necessarily equal perfection. And we are also beginning to learn or appreciate that buying seasonal produce means that fresh products can be enjoyed at their best.

We are now given the option of buying what can only be described as ‘seconds’. And whilst their appearance may not be perfect, often the produce tastes the same (if not better) than their pretty peers.

Jamie Oliver has been pretty instrumental in Woolworths’ campaign dubbed ‘The Odd Bunch’, which provides seasonal produce that looks a bit ‘ugly’ but is marketed at a more attractive price. The farmers have set aside land, watered, fertilised and cared for this produce, and it would be so incredibly wasteful to simply cast them aside.

Buy seconds to reduce waste
Source: The Sun.

It was quite the breath of fresh air when I read in UK newspaper, The Sun, that one big retailer is trying the same concept with flowers. Flowers with smaller blooms, shorter stems or other ‘defects’.

The reality of flower production is pretty harsh. For stock grown outside, it is at the mercy of nature. Heavy rain can cause mildew or fungal problems. Harsh, dry temperature can result in smaller blooms, shorter stems, and sometimes a glut of produce all available at one time. Wind damage results in fewer blooms as well as damage to leaves and petals. Hail can have devastating effects on produce, wiping out whole crops, or causing horrendous damage that makes sale impossible.

The farmers are already up against so much, so this would be a wonderful scheme to implement and keep farmers on their properties, and able to make a living.

Drew Kirk, from Morrisons in the UK said: “It would be a shame to see these beautiful stems go to waste just because they’re a few centimetres too short.

“Our wonky range helps growers and farmers reduce waste and at the same time helps customers to afford to buy flowers more often.”

Truck full of fresh flowers
Source: At First Bite

And this is something that we could certainly apply here also. Flowers are often viewed as a luxury item, so of course, they will be the first item scratched from the list when the budget doesn’t allow it. People LOVE having fresh flowers in their home, and with this scheme, more people could afford to have them at home more often, whilst reducing the waste and loss for our local flower farmers. Sounds like a win, win to me

Fwf x

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The Royal Wedding 2018

The Language of Flowers used in The Royal Wedding

I could hardly write this week’s blog on anything other than the Royal Wedding, mainly because I’m a florist and like every other florist in the world, I was waiting with bated breath to see what spectacular displays were created. Traditionally, after a wedding of this calibre, we tend to see an increase in interest from brides aiming to replicate the bouquet.

This time, I think it will be a bit of a challenge for Australian florists, but Meghan Markle’s simple bouquet seems to have captured many hearts, along with the rest of their love story.

The Duchess of Sussex's wedding bouquet was a gorgeous combination of royal traditions and subtlety incorporated the Victorian language of flowers

The now, Duchess of Sussex’s bouquet included sweet pea, forget-me-nots, lily of the valley, astilbe, jasmine, astrantia and the royal tradition of myrtle flowers. Her bouquet includes strong messages from both a royal stand point, as well as from the Victorian language of flowers.

Many of the flowers included in the bouquet grow in the garden at their home at Kensington Palace which I thought was a lovely way to integrate what seems to me to be their down to earth nature as a couple.

According to the language of flowers Astilbe is a symbol of dedication and Lily of the Valley symbolises of love.

The bouquet also contained forget- me- nots which were Princess Diana’s favourite flowers. The bouquet also contained delicate sweet pea blossoms, and jasmine.

The wedding flower arrangements at the entrance of the chapel were later rearranged into bouquet that were given to hospices and women's refuges

Along with the bouquet, London based florist Phillipa Craddock, created a monumental floral gateway, which is said to have been made without floral foam. Perhaps for non-florists that doesn’t seem like some great feat, but to create such a large floral display without floral foam takes great skill, artistry and mechanical ingenuity.

The benefit of not using floral foam is that you can keep the stems long, allowing them to be transformed into something later, and that is exactly what transpired. This time though, they were not rearranged into something for the reception as is often the case, instead the flowers were bunched up into hand tied bouquets, and delivered to various hospices and women’s refuges.

The residents of St Joseph's Hospice were thrilled to receive flowers from the royal wedding.

Phillipa Craddock, the florist appointed by the couple for the Royal Wedding shared a photo via instagram detailing what would happen to the floral arrangements which decorated the entrances to St George’s Chapel, at Windsor Castle. And later, a resident from St Joseph’s Hospice was pictured holding one of the bouquets with a touching thank you message, and the biggest grin from ear to ear.

The floral arrangements within the chapel were left there, for another couple to use who were marrying in the coming days.

Meghan Markle's bouquet contained secret menaings

Following in the tradition of leaving the royal bridal bouquet at the grave of a fallen soldier, Meghan Markle’s bouquet, was left at the Grave of the Unknown Warrior, in Westminster Abbey.

This tradition was started by the Queen Mother at her marriage to King George VI in memory of her brother Fergus, who was killed in 1915 during the First World War.

It is back to business as usual for the couple, who have postponed their honeymoon, and are instead performing their Royal duties.

Did you watch the Royal Wedding?

Fwf x

 

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The tough business of flowers

Mentor Shines Spotlight on the Struggles of a small florist business

From the moment you can talk, basically everyone asks you what you want to do when you grow up. What do you want to be? Find something you are passionate about, they say. If you have passion, you will always go above and beyond what is expected and success will come.

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What they don’t tell you is that sometimes it can be a looooong, bumpy road to success, and if you checked out The Mentor on Channel 7 on Monday night you will know exactly what I mean.

Florist, Kim Key owns and runs a small business based in Cronulla in the South of Sydney. She is an extremely experienced florist, hard working, and you know what, even when her business was floundering, her passion was palpable. She still absolutely loved the flowers, and what she did.

Small business owners, just like Kim, and us, wear so many different hats
Photo Credit: Cronulla Florist

Like many passionate florists, she is not a trained business person. She simply wanted to turn her passion into a flourishing business. It is a situation that is pretty common in this industry actually. Whether you have learnt on the job whilst employed, or decided to jump in head first, many florists have no business or marketing background, but instead rely on their love of flowers to propel their business upwards.

It takes a special kind of person to be a florist: the kind of person that can listen to your ramblings and create something that ticks all the boxes that you didn’t know you had. It is someone who understands the ‘look’ you want to create, and how to achieve it sometimes without being able to show you exactly what that is beforehand.

Mark Bouris gives. Aluable advice to a small florist shop owner that we can all learn from
Photo Credit: The Mentor, Mark Bouris Twitter

Mark Bouris served up a fairly hefty dose of tough love, and although emotional, Kim was steadfast in her mission. This is a mother, wife, daughter and friend giving her everything, and sacrificing so much of her own life and happiness in an attempt to build her dream. It was hard to watch at times as Bouris used large online businesses to illustrate what she could do better.  In many ways, what a small business has on offer is the fact that it is so unlike a large faceless online business; the old fashioned experience of knowing the shop owner and talking to someone in person, and seeing what they have in store. BUT Bouris also illustrated just how hard the flower business is and how the margins on flowers alone, just aren’t large enough to have a successful business.

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The episode served as a great reminder for me on a couple of points:

  1. You don’t know if you don’t ask. Getting into the habit of asking each and every customer if they would like a vase, chocolates, balloons, toys etc, is not only good for business, but enhances the whole customer experience. Happy customers = A better business.
  2. If you don’t exist on Social Media, then you don’t exist. Social Media presence is ESSENTIAL in today’s marketplace. Invite your customers into your world and give them an insight into your everyday. Building loyalty these days looks different, but it is still based on the concept of connecting.

A big thank you to Kim for being so transparent and honest about her business and the struggles of all small business owners. Whilst I think many of our hearts broke with hers there were a lot of lessons in there for everyone. And as a side note Kim, I think having a friendly personality creates a relaxed and inviting shop environment, without that feeling people are less likely to come in 😉

With Mother’s Day coming up next weekend, remember to patronise your local small businesses, otherwise they will cease to exist 💔 You can check out what we have on offer this year here.

And if you missed the episode of The Mentor, and are interested, you can check it out here.

Fwf x

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Australia has some breathtakingly beautiful native flowers on offer

Growers and Florists Unhappy as Games Forget the Flowers

The 2018 Commonwealth Games, which started on April 4th is currently being held on Australia’s Gold Coast, and runs until April 15th. Just a few weeks ago, our blog post was on the growing popularity of native flora, which shone so brightly under the international spotlight back in the 2000 Sydney Olympics. So given that the Gold Coast has been playing host to the Commonwealth Games recently, it came as a bit of surprise to many I’m sure, that no bouquets of flowers were given to the medal winners.

a lovely combination of native flora including banksias, paper daisies, grevillea, Geraldton wax and more
Medallist Leisl Tesch with her beautiful native bouquet. Photo Credit: Sport the library/Ryan Gormly Sydney 2000 Paralympic Games Wheelchair Basketball

Traditionally , all medal winners at sporting events have been presented with a bouquet of unique native flora, and it provides a wonderful platform for local growers and businesses in the process.

It is estimated that Queensland growers alone have missed out on approximately $12 million worth of business opportunities after the Commonwealth Games organisers made the decision to cut the Australian flower gift bouquets. Instead, the medal winners were gifted a plush toy, a decision that has angered many within the flower industry, frustrated at the wasted opportunity to showcase what the State, and Country has on offer.

Waratahs, billy buttons, grevillea, wax flower and other natives are combined to create eye catching and unique bouquets for the medallists.
Hundreds of these gorgeous bouquets were made to present to the medallists at the Sydney Olympics in 2000. The unique combination of wonderfully wild flowers were mesmerising. Waratahs, kangaroo paw, grevillea, Billy Buttons, Geraldton wax and Eucalyptus were used to create warm, earthy bouquets which were unforgettable. Photo Credit: Geocities

This fight has been going on for the last two years, with Flower Association of Queensland executive officer Shane Holborn working tirelessly to get flowers presented at the Games. And unbelievably, the flower association even offered to provide the flowers for free. They were certain that the opportunity to turn the spotlight on our Native Flora and provide world wide exposure, would have had a profound long term affect on the industry.

“It was not about selling the flowers to them – we even offered the flowers to them for free,” Mr Holborn said.

“Media from all around the world would have seen what we have to offer,” Mr Holborn continued.

No flowers for Commonwealth games medallists in 2018
Gold medallist Isis Holt celebrates her win and poses with her Borobi plush mascot. Photo Credit AAP Dean Lewins

A spokesperson from the Gold Coast 2018 Commonwealth Games Corporation said that the decision to given the plush toy rather than flowers was made so that the medallists could take the special memento home with them, something that could not be done with flowers for biosecurity reasons.

It certainly does seem a shame given that in the past a gift in addition to flowers has been presented like in Glasgow where medallists received a two handled drinking cup/bowl (a quaint) as well as an arrangement. In total 590 flower arrangements were created and presented.

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There is a large flower industry growing in Bundaberg, and many more growers sprinkled through the state of Queensland, so this would have presented a fantastic business opportunity and exposure. Certainly for any florist designing and creating arrangements for the Games would have been a fantastic experience also.

Whilst the challenges with biosecurity can be understood, the medallists go home with quite a magnificent memento as it is, and it seems a shame to miss such a stellar opportunity for an industry which so often does it really hard. For anyone who works in agriculture, or commercial growing of any kind, it is such a hard slog, and is so often affected by forces far beyond your control. It certainly would have been a much needed boost to an industry that has it’s fair share of challenges.

What do you think? Did you notice the absence of flower bouquets at the games like I did?

Fwf x

Feature image Credit: Backcreek Country

 

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Small Business = Big Love

This week a story has emerged that details alleged abuse of former employees by a heavyweight in the floristry industry. The former employees allege that they were subjected to constant bullying and intimidation, and were not able to stand up for themselves for fear of losing their jobs. The story suggests that workplace safety was depriortised to increase productivity, pressuring staff (largely foreign nationals) to work in an unsafe environment simply to get the quantity of work done that was required.

What this story highlighted most for me was the strengths in a small business like Florist With Flowers. Whether we like it or not, small florist businesses like ours, need to compete with bigger businesses, and what the supermarkets have on offer.  There is certainly no comparison in terms of quality and artistry, however we will forever be subjected to comparisons in price, and that’s just business.

Small business BIG dreams
Florist with Flowers is a small business with BIG dreams

What you need to know when comparing supermarket flowers to you local florist’s bouquets:

  • The reason the prices are so low is because they are made to a ‘recipe’. There is no freedom in being inspired to create, and no freedom to add to an arrangement even when necessary.
  • Shortcuts. Flowers are not conditioned adequately to save time. Foliage may not be stripped carefully, thorns are mechanically smashed, however not completely removed from the stem.
  • Gift wrapping is basic, and incomplete. It is easy to spot a supermarket bunch a mile off right? The stems of the bouquets are always left unwrapped, although you are given the option on a bag to attach. It lacks the finish and finesse of a florist bought bouquet.
  • Flowers are delivered infrequently (usually weekly) with little or no care between deliveries. Older bouquets are usually discounted or disposed of at the end of the week.

What will your local florist offer you?

  • Your local florist will take time to listen to what you want, who the gift is for and will lovingly create the fresh flower arrangement for you.
  • The materials for your fresh flower bouquet will be carefully prepared (stripped, dethroned, worked if required) and then constructed. You will have the option to add a little more if you like, or to add another colour.
  • Your florist can package your bouquet ready for travel if it will be out of water for a length of time, or may suggest creating a self contained arrangement if more appropriate.
  • Your flowers will be fresher. The local florist will be replenished with fresh flowers regularly and the vases and buckets will be washed and filled with fresh water.
Florist with Flowers has amazing staff
Facebook post by Richard Branson March 27, 2014.

In a local florist, staff matter- your staff look after your customers when you can not be there. Looking after them, ensures they look after you and your business. Richard Branson advocates for looking after staff, acknowledging that although businesses differ it is vitally important to look after the staff you have and show them how valuable their efforts are to you.

If reading stories like this one in the news bothers you, the decision is yours. Rather than being just another number to a big business, support a small business. Every bouquet you buy, every bunch of flowers you take home, means that this little family business gets to keep our dream alive, and for that, we will be forever thankful.

Fwf x

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