10 Things You May Not Know About Florists PART 1

It never ceases to amaze me the large amount of general misconceptions about being a florist, the florist industry or what is involved in our day to day existence. There are probably a lot of things that you don’t know about your local florist or perhaps have just not thought about before, and what it takes for the shop doors to open each day, so let’s break it down…

Image: How to Become

1. Yes, We are Trained, and Qualified!

Outside of fast tracked private colleges, TAFE offers a 2 year basic course in Floristry which is required at a minimum by most florists. There is also additional advanced design courses, or celebrity florist masterclasses, but with their hefty price tags in the thousands I would suggest only the best would consider investing in these.

Image: Life Hacker

2.We have a hard time maintaining a normal SOCIAL LIFE

You would to, if you were expected to get up between 3-4 each morning to get showered, dressed and functioning for the day! With such a rude wake up call, it is no wonder we have a hard time keeping our eyes open passed 8.30, and why the dinner party tends to come to an abrupt conclusion. No point starting a conversation you don’t have the energy to hear the response to, right?

The reality is you never get those hours back. Life any profession that undertakes shift work, being awake when your body is programmed to be asleep takes years off your life.

Image: 90 Percent Invisible

3. Florists aren’t getting rich fast

Valentine’s Day and Mother’s Day are two of the biggest days the florist calendar, but don’t be fooled into thinking that those two days manage to float the business for the rest of the year. Yes, they are busy times, but with huge increases to the wholesale price of our stock as well as increased wages, they are not the goldmine everyone seems to think they are.

Aside from the long hours, florists create every item they sell with their own two hands. That means that the mark up on your florist bought flowers needs to pay for all those hours required to put together, a mass produced item where we simply mark up the product, and play the middle man taking our cut.

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4. We aren’t any ‘nicer’ than anyone else, so don’t try to take advantage of us

Florists are continually asked for free things, expected to under charge, to provide free tutorial or supply arrangements for events with no sponsorship or promotion….I’m not even sure why. Like any other business, the purpose of a retail/event florist is to make a living.  Would your mechanic show you how to service your car, so that you could do you friends upcoming service and save them some cash, because you know….budget.

Image: Brides

5. Simply saying the ‘W’ word does not increase the cost

It increases the expectation, and with that, the cost inflates. Weddings are a sore point with florists. I’m sure your Cousin Betty down the road did your friend’s wedding, but no, we can’t price match. Betty, as talented as she may be, is not a professional, who has experience handling less than ideal situations and with that my dear, comes cost.

Weddings require a level of perfection, and an attention to detail that is uncompromising.

That means buying the best quality stock $$$

That means it takes longer to make the pieces to make sure they are just right $$$

Sure, you can come in and brief us on your ‘party’ and avoid using the ‘W’ word at all, but don’t be surprised when there are differences to the brief to the final product. Why? Weddings get preference. The growers supply wedding flowers first at a premium price, and standard orders second. Our wedding orders get first pick of the stock and any substitutions required, then we worry about other orders. Wedding days are special. You get no re-do.

Next week we look at 5 MORE things you may not know about florists,

Til then,

Fwf x


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The weird and the wonderful- crazy amazing plants

Nature is amazing and luckily for me, I am a person who enjoys the beauty of nature and find that it keeps me interested and inspired in my chosen career. I take pleasure in cooking with fresh ingredients and showing the kids how to plant seeds, watering them daily and harvesting our produce from the garden. And whilst I do appreciate a lot of little things,  sometimes I think I am a bit complacent when it comes to appreciating the beauty and majesty of Australian Native plants in particular. Whenever I work with a new florist, or an international florist, I am always amazed (and proud) at how enamoured they are with our native plants. They don’t get the variety of species to work with overseas or they are particularly costly, and they are so unique in terms of their shape, colour and texture, it provides a real challenge.

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Eucalptus Macrocarpa

For me, working in Australia,  I find the variety of orchid plants available internationally particularly fascinating, probably because some species appear to be pure science fiction. Tropical blooms and carnivorous plants are also particularly intriguing. These aren’t the kind of flowers we get to work with often, if at all, but it is still a subject that I like to explore when traveling to far away exotic nations, or reading.

Today I have a feast for your eyes! A pictorial blog, comprising of some of the most wonderful, and weird flowers and plants I have stumbled upon in real life as well as online.

If you want to create something extraordinary for home, or to send to a loved one, our designers can certainly recommend unique species of fresh flowers that we have available in store for collection or delivery within Sydney. We always try to stock some show stoppers, beautiful and unusual seasonal flowers that take an ordinary arrangement to a new level!

In the meanwhile, enjoy!

Fwf x

Carnivorous Plants:

Pitcher Plants
Credit: Photo by Rob Lilieholm


Native to Borneo Nepenthes villosa
Toilet Bowl Plant (Nepenthes Jamban)

Orchid Plants:

Angry Orchid
Angry Orchid
Monkey Orchid (Orchis Simia)
Ballerina Orchid
Flying Duck Orchid (Caleana Major)


Snap Dragon seed pod (post flower)
Swaddled Babies (Anguloa Uniflora)
Honeycomb Ginger
Fairy Slippers (Calypso Bulbosa)
Darth Vader, rare Skull Flower (Aristolochia Salvadorensis)
This bromeliad plant seems extra terrestrial in appearance.


Hooker’s Lips (Psychotria Elata)

Banana Inflorescence
Parrot Flower (Impatiens Psittacina)


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Valentine’s Day Gift Ideas For Any Budget

It goes without saying that everyone’s situation is different, and what one can afford, another cannot. But that doesn’t limit you in terms of showing your love, so we’ve come up with three simple ideas to suit any budget.

Cash to Splash:

If money were no object, what would you buy for your special someone?

A car?

Exquisite jewelry?

What about a single rose…..but not just any ordinary rose…..a rose dipped in your choice of silver, gold, rose gold, or platinum? Any why stop at one?




For around the cost of a dozen long stemmed roses, you can buy a single stem of rose preserved forever in your choice or precious metal.

These roses are handcrafted from real roses. The roses are grown in glasshouses, and picked at the perfect stage of bloom, at the peak of their beauty, and then coated in a durable lacquer shell to preserve the detail of the rose. Next, they are dipped and plated in your choice of precious metal creating a unique masterpiece. Creating each rose is a time consuming process with some 40 steps and up to five days of work by skilled artisans and technicians.  Each rose is designed to last forever so I would suggest that this is not the kind of gift you give for your first Valentine’s Day. And, what’s more, they guarantee their work. No exceptions.

Precious Pennies:

If budget is a concern, but you do have some money to spend, I would suggest spending it wisely. Avoid the obvious restaurant crazy, and cook outdoors or pack a picnic for the National Park or a favourite lookout. You can spend your money on your favourite things to eat and drink, AND give yourself a tad more privacy.

Think outside the box. Sure, buy her flowers, but what if you make them a jar of hibiscus flowers that you can drop in her champagne and watch open as you sit down and enjoy a quiet drink together. This is the perfect compromise to pack in the picnic basket without forgetting to bring her flowers.6d756498db902e2992f517b481e9a934

Plan a romantic midweek getaway. Money goes further midweek, so instead of just one night, perhaps you can stay two in a secluded resort. With Valentine’s Day falling on a Sunday this year, many will spread the celebrations across the weekend from Friday to Sunday, so why not avoid the madness and start the new week off with some R’n’R.




Small Change:

Things a tad on the tight side right now, but still want to show your loved one they are cherished? Some of the best things in life are free, it’s true!

Home cooked meals, or rather, a meal you haven’t had to cook yourself, always tastes better. ALWAYS. It’s as simple as that. And whether it is breakfast in bed, a picnic lunch for two, or a romantic candlelit dinner, choose something you know he/she loves, and you will be winning.

Simple touches, like a vase of handpicked flowers on the breakfast tray, or heart/love themed meals will win extra points, and don’t cost a thing!


We are now on the countdown!  There is only 3 days to go til Valentine’s Day is upon us, so don’t delay. If Florist with Flowers can help you with a delivery of fresh flowers in Sydney, check out our gorgeous range of gift ideas here. It’s simple! You can order online via the link, or alternatively call one of our team to discuss your particular requirements.

Hope you all get a good dose of loving 😉

Fwf x

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Wedding Inspirations- Will You Be My Valentine For All Time

So you have:

Found love    ✔️

Got engaged  ✔️

Set the date   ✔️

And with Valentines Day falling on a weekend this year, what better day to get married, right?

I guess the upside of choosing Valentine’s Day for your wedding is that both spouses will find it incredibly hard to forget an anniversary. But on the down side, it is more than likely that if you choose to go with a red rose themed event prices are going to be sky high. It is true that all flowers are at a premium price on the approach to Valentine’s Day, but red roses will certainly see the biggest increase.

You will also choose to share your anniversary evening each year with more people than any other day on the calendar. Restaurants will be full, sittings will be short, menus will be simplified BUT, the atmosphere will be joyfully loved up and romantic. I guess it is all perspective.

If you are thinking about having a Valentine’s Day wedding here is some inspiration, tricks and tips to get the ball rolling….the sky is the limit to your creativity.

Get the Look:

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v day 2


As a general rule, red roses are see as the epitome of romance. Red is the colour associated with deep passionate love, therefore it makes sense that if you have chosen Valentine’s Day for romantic, sentimental reasons, the red rose will feature.

If you want to vary the theme slightly, you could consider teaming reds with pinks. Depending on the shade of red you favour,this could include anything from a soft blush pink to a deep burgundy ot even a fuchsia. Reds also look dramatic with aubergine, chocolate and black tones.

v day 4

Feature Flower Elements:

Red roses are of course the most popular flower on Valentine’s day. What else you use depends on the direction you choose to take. Keep it simple with lush foliage, and Gypsophillia, or add amaranthus and blackberries for a touch of drama. I personally LOVE the idea of having a compilation bouquet- a bouquet made from individual rose petals all wired and constructed together into one large rose. It takes a seriously talented, experienced and trained florist to make this bouquet, as it is truly a intricate work of art. It is a nice twist on the standard red rose bouquet for this theme.

Foliage elements:

Lush green foliage looks amazing teamed with red roses simply because red and green are complementary colours (that is, they sit directly opposite each other on the colour wheel). Complementary colours are the colours that provide the most dramatic CONTRAST to each other.

If you wish to add more depth and interest to your arrangements, also consider silver suede foliage (dusty miller) or dark burgundy/chocolate tones in After Dark, Red Myrtle, or Copper Beech.

Textured Elements

Amaranthus, berries, trailing pink peppercorn, doddavine, ivy trails and celosia provides interesting textural and linear elements to an arrangement. Spray roses are also a great way to add texture without adding any different flowers to the mix. It allows you have a variety of sizes in your rose blooms, at a variety of  stages of blooming, which can soften the often ‘uptight’ and ‘formal’ standard rose posy. To take this concept even further, you may consider using David Austin roses, garden roses, glass house hybrid roses and spray roses altogether.


To heart or not to heart? Obviously the ‘heart’ is symbolic of Valentine’s Day, so it would be remiss of me not to mention it in terms of styling. I think this is an entirely personal choice as to whether you want to go for the obvious association with Valentine’s Day or not. But, if you choose to embrace the symbol, you open yourself up to heart shaped balloons, heart embellishments on cupcakes, or  invitation details. You can even make DIY heart shaped garlands, or bunting with the iconic motif.

v day 5

Like with a public holiday, sometimes choosing a big commercial day like Valentine’s can dramatically affect the cost of your wedding, but I guess it just depends on whether you want to have a day with already special significance as your day with special significance.

Remember folks, wedding anniversary or not, Valentine’s Day is NOT a day that you want to ignore or pretend doesn’t matter, and with less than two weeks to go, I would suggest you have your gift ideas sorted, orders in and restaurants booked! If you still need a helping hand, as a Sydney based florist you can collect in store, or we can deliver locally- either way keeping you in the good books! Check out our range here.

Fwf x

Picture Sourced via Pinterest



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